Project
Fore
Visual Identity
Creative Storytelling
Details
Retro logic meets modern rhythm in a brand for instant cameras
Client
Fore Co.
Year
2023
Timeline
7 Weeks
Tags
Narrative Design
Used Tools
Figma
Illustrator
Photoshop
Notion
A playful camera brand blending nostalgia with geometric simplicity.
Fore reimagines the instant camera — not through reinvention, but through refinement. It draws from the past (color-blocked surfaces, chunky icons, typographic logic) and translates those memories into a modern visual language.
The identity system uses bold type, minimal structure, and confident color to tell its story. Each visual element is both a design decision and a nod to analog tools: viewfinder alignment, light indicators, printed labels.
Fore feels tactile and human. It’s for those who love to make — not just capture — moments. The brand lives where memory meets design, between precision and play.
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