Between Object and Meaning
Design doesn’t exist to decorate — it exists to suggest, to hold, and to guide. Between what we make and what it means lies a space that invites interpretation. That space is where the work breathes.
The Role of Form
Form alone is mute. It creates structure, presence, and tension, but without intent, it risks becoming style for style’s sake. Form is how we invite someone in, but not how we keep them there.
Meaning as a Living Layer
Meaning alone is abstract. Detached from form, it becomes untethered. But when embedded in a visual system, it gains dimension. Context, memory, and audience shape how it lands.
Leaving Room for the Viewer
Good design doesn’t try to fill every gap; it allows room for resonance, for cultural context, for lived experience to meet the object. In a world obsessed with clarity, sometimes ambiguity is what gives a system soul.
