Story in Structure
Every project has a story, even if it isn’t told. As designers, we’re not just arranging content. We’re shaping how people make sense of something over time.
Not Decoration, but Frame
Narrative isn’t an add-on. It’s the structure that holds the work together. Whether it’s a portfolio, a brand system, or a landing page — story shapes hierarchy, flow, and tone.
Before the Layout Begins
When a design feels effortless, it’s usually because the story was clear before the layout ever began. That narrative intention becomes the thread that guides every typographic and spatial choice.
